50 Vauxhall Bridge Road

Location and Context

50 Vauxhall Bridge Road is a residential development in the heart of Victoria, an area in London with enduring appeal and interest. The address is superbly situated near Westminster, Pimlico, and Belgravia, making it well placed for cultural institutions, places of work, and lifestyle.

The home is close to Victoria Station, allowing for great transport links across London and beyond, perfect for commuters or a family. The area boasts a variety of retail, dining, and leisure amenities that cater to everyday needs and can be found within easy walking distance of the property.

The building has a history of its own: The ground and first floors were formerly classified for commercial use (Class E). The change of use is a key shift that reflects the changing needs of the area. The development provides contemporary living within an existing urban context, and, with new homes in central London so scarce, opportunities like this represent a rare chance for buyers to act.

Architectural Design and Conversion

Designed by OSL, the scheme will offer 18 self-contained flats across the building’s ground and first floors. The conversion creates well-sized layouts that simply maximise the available space, natural light, and practicality.

The apartments are all designed to the highest standards of contemporary living while reflecting and cherishing as much of the original building as possible. This is one way to make the development as relevant to its context now as possible without giving up a contemporary lifestyle.

Design elements include lasting finishes, spacious interiors, and layouts that allow flexibility in how spaces are utilized. Because WaterScape is a commercial-imex use project adapted to residential, considerations were given to sound insulation, privacy, and functional efficiency.

The outcome is a portfolio of homes that deliver value over the long term, whether for occupation or investment. The example shows just how adaptive reuse can deliver a new lease of life to these high-demand central buildings, helping add housing whilst adding vibrancy to the area.

Planning and Investment Value

Previous application of note (if applicable) Application received on 23rd July 2025 for prior approval to alter use at ground and first floor level from commercial to residential. Westminster held that prior consent was necessary, and gave consent on 12 September 2025, subject to conditions. This consent provides a buyer or investor with the comfort of knowing that the current legal framework for the development of this project is in place.

If apartments for sale in central London are on your mind, 50 Vauxhall Bridge Road provides a once-in-a-lifetime opportunity to purchase in an area that is tried and tested. A buyer gets a foothold in the heart of one of the city’s hottest neighborhoods, where new residential supply is restricted, meaning homeownership is not only competitive but promising long-term. The scheme strikes a fine balance between convenience, design calibre, and planning certainty, therefore making it very attractive within the greater London residential marketplace.