Property in: LONDON
Unlocking Opportunities Into UK Property Investments Of 2024-2028

Unlocking Opportunities Into UK Property Investments Of 2024-2028

by Ariana
12 minutes

Amidst low interest rates and a rapidly expanding market, numerous investors are deliberating on strategic UK property investments. As prospective buyers contemplate where to allocate their funds in the UK, we delve into the key considerations. Specifically, we explore the optimal locations for property investment in London in 2024-2028, and for those in the know, what factors demand attention?

Optimal Locations For Property Investments

Considering Prices

Kensington and Chelsea boast the highest average house price among London boroughs but have experienced the most significant proportional drop in prices. The average home cost £1,358,879 in the year up to August, reflecting a 10.4% decrease from the previous year and a marginal 0.2% increase from July. 

On the other end of the spectrum, the most affordable areas in London are Bexley and Barking & Dagenham, both featuring average house prices under £400,000. Meanwhile, Haringey (5.8% increase), Hounslow (3.7% increase), and Greenwich (2.1% increase) are witnessing the most notable price surges.

Price Tendencies In London

Top Emerging Areas for New Home Purchases

Guided by various parameters outlined on, such as creative enterprise zones, town centres, areas of intensification, central activities zones, and designated open spaces, we have identified the most promising London neighbourhoods for new property acquisitions from 2024 to 2028.

Here's our curated list of top prospects for the next five years:

Central London 


Named after Charles Pratt, 1st Earl Camden, Camden Town has been a cultural hub with a continuous influx of investment. Young professionals, media creatives, and couples are drawn to its appealing homes near Primrose Hill.

Camden Is Here For You

Known for its period properties and tree-lined streets, Camden remains in high demand.

City of Westminster

Since 1295, the City of Westminster has functioned as the central seat of power in the UK. Over the centuries, it has evolved into a top-tier tourist destination and a home for a quarter of a million residents.

New Home Means New Reality

Properties in this region are renowned for being among the most expensive in the country, showcasing a diverse mix of grand mansion blocks and recently built luxury apartments.

Sales Price Growth (%pa)


2024 2025 2026 2027 2028 Cumulative 2024-28 Average pa 2024-28
UK -3.0 3.0 4.0 4.5 5.0 14.0 2.7
Central London 0.0 4.0 4.5 4.5 5.5 19.8 3.7
Greater London -2.0 3.5 4.5 4.5 5.0 16.3 3.1

Source: JLL

Greater London


In West London, Hammersmith beckons with its charming riverside promenades, a delightful village atmosphere along Brackenbury Road and Brook Green, and convenient access to high-quality state and private schools.

Hammersmith Is Charming

The riverside along Lower and Upper Mall provides a peaceful retreat from the town centre's hustle, showcasing elegant houses and historic pubs.


Positioned as a city in the making, Croydon is experiencing significant development with new flats, a distinctive pink tower, and an influx of finance firms.

Croydon Is Getting Better

Its proximity to central London and the presence of major companies like AIG, American Express, Zurich, Liverpool Victoria, and Goldman Sachs enhance its potential as a city with a unique blend of residential and commercial spaces.


Living in Brixton immerses residents in a vibrant cultural scene with a rich musical and artistic heritage. The area boasts a diverse community and is home to renowned figures like David Bowie, Sharon Osbourne, and poet Linton Kwesi Johnson.

Exquisite & Constantly Developing Brixton

Brixton's predominantly residential character fosters a strong local community vibe, complemented by a mix of cultures and excellent Caribbean eateries.


Surrounded by Chelsea, Belgravia, and South Kensington, Knightsbridge stands out as an elite area of London. With a significant number of overseas residents and highly-paid professionals, it offers a tranquil living environment.

Knightsbridge Is Waiting

Residents can indulge in cultural and gastronomic experiences, from Heston Blumenthal’s Dinner restaurant to the nearby Albert Hall.

Neighbourhood Average Price (£) Change From Last Month (%) Change From Last Year (%)
Kensington and Chelsea £1,358,879 0.2% -10.4%
City of Westminster £950,206 -2.9% -5.2%
Camden £869,066 3.3% 1.2%
Knightsbridge £2,287,283 -34% -39%
Hammersmith £779,274 -2.9% -4.6%
Haringey £629,507 1.7% 5.8%
Hounslow £466,627 3.4% 3.7%
Brixton £775,270 1.1% 11%
Greenwich £440,716 2.8% 2.1%
Croydon £416,795 1% -2.1%
Bexley £393,738 -1.6% -1.8%
Barking and Dagenham £349,371 1.7% 0.3%

Source: MyLondon &

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