100 Kensington

Architecture and Vision

100 Kensington is a significant development located at 100 West Cromwell Road, W14. It is a new addition to London's prestigious Royal Borough of Kensington and Chelsea. Designed by SevenCapital, the project includes 462 residential units, featuring studios, one-, two-, and three-bedroom apartments, duplexes, and family-sized homes. The 29-storey tower is the centerpiece, making it the tallest residential building in the borough. Its design combines glass façades, landscaped communal gardens, and well-planned podium spaces, providing aesthetic appeal and practical urban living. It is scheduled for completion in 2026 and is one of the most important regeneration projects in West London, bringing new housing and lifestyle amenities into one cohesive space.

Each apartment at 100 Kensington focuses on efficient space use and elegance. The open-plan layouts, large windows, and private balconies create bright interiors with panoramic views of the capital. High-quality materials, energy-efficient systems, and smart design details ensure comfort and sustainability. The interiors strike a refined balance between form and function, offering timeless style and value for modern buyers looking for a home in a prestigious and well-connected area of London.

Location and Connectivity

Located between Kensington High Street and Brompton Road, 100 Kensington is close to London's top shopping, cultural, and lifestyle destinations.
The area provides easy access to transport hubs like Earl’s Court, West Kensington, and West Brompton stations, which offer efficient links to Heathrow Airport, the City, and Canary Wharf. Surrounding streets feature boutique cafés, restaurants, and green spaces such as Holland Park and Brook Green, creating a favorable balance between city energy and residential tranquility.

Residents can discover the local area through an interactive map and a curated photo gallery that showcases the architecture, landscape, and nearby amenities. The property is in a prime Zone 1 location, ensuring strong rental returns and long-term growth potential. Within walking distance, top-rated schools, nurseries, and leisure facilities enhance daily living, making 100 Kensington suitable for professionals, investors, and families alike. The price for one-bedroom apartments starts at £980,000, offering a competitive entry into one of London’s most desirable postcodes.

Amenities and Lifestyle

100 Kensington features premium amenities and emphasizes community. The design includes landscaped gardens, a leisure center, and a swimming pool, creating an urban retreat. Residents have access to a fully equipped gym, concierge service, cinema room, coworking and social spaces, and a children’s nursery, all designed to promote convenience and well-being within the development. These features reflect modern expectations of integrated living, with each element curated to maximize comfort, safety, and function.

This architectural vision positions 100 Kensington as more than just a place to live; it represents quality and aspiration. The project aims for sustainability and energy efficiency while maintaining aesthetic appeal. By combining excellent design, connectivity, and services, 100 Kensington offers a premium living experience that complements Kensington's historical elegance.