Exclusive London New Builds: A Special Approach from 1newhomes

Prime Residences: The London Luxury Collection

For a certain class of buyer, a London residence is more than a home; it is a strategic trophy asset and a definitive statement of lifestyle. The ultra-prime market operates on its own set of rules, where exclusivity, historical context, and architectural integrity form the baseline. At 1newhomes, we provide discreet access to the capital's most prestigious developments—from heritage Grade II listed transformations to bold, modern landmarks.

The Standards of Prime Living

Master-Level Craftsmanship

At this level, quality is defined by the details. Our portfolio features homes constructed with the world's most tactile materials—from book-matched marble and bespoke joinery to artisanal finishes. These are properties designed by award-winning architectural firms where every square inch is engineered for longevity and aesthetic balance.

Master-level craftsmanship and bespoke finishes in prime London residences

The Service Ecosystem

True luxury in London extends well beyond the physical structure. We prioritize developments that deliver a comprehensive lifestyle ecosystem:

Estate Management: Dedicated house managers and 24-hour concierge services tailored to global lifestyles.
Wellness & Longevity: Private vitality pools, hydrotherapy spas, and residents-only fitness suites.
Social & Business: On-site private cinemas, members-style lounges, and world-class retail integration within the development grounds.

Resilience in the "Golden Postcodes"

High-value property remains one of the world's most resilient stores of wealth. Our focus remains heavily on the "Golden Postcodes"—Mayfair, Knightsbridge, Chelsea, and Marylebone. These districts offer a combination of historical prestige and market stability that continues to attract global high-net-worth individuals and family offices.

London Golden Postcode luxury properties in Mayfair and Knightsbridge

Discreet Solutions for Global Buyers

Curated Off-Market Access

We manage a luxury portfolio that frequently includes off-market opportunities not visible on standard retail platforms. Our high-fidelity visual assets and detailed technical specifications allow you to evaluate intricate finishes and floorplans with total confidence, regardless of your current global location.

Institutional Integrity

We collaborate exclusively with London’s most established Tier-1 developers and institutional partners. This ensures a transaction process defined by absolute discretion, professionalism, and a strict commitment to delivering exactly what was promised.

Off-market luxury property access and institutional integrity

What are you looking for?

Step 1 of 3

Which neighbourhood would you prefer to invest in? Canary Wharf South Bank Mayfair Chelsea Other

What's important to you? Parking Neighbourhood community Luxury finishes View from the window

Leave a request and assistant will select the property

A virtual assistant
ready to help you

What are you looking for?

Frequently Asked Questions

FAQ

Defining the Luxury Segment

In the current London market, the "Prime" threshold typically begins at the £2 million mark. Navigating this segment requires a deep understanding of PCL (Prime Central London) dynamics, including specific Stamp Duty (SDLT) thresholds and tax implications for high-value acquisitions.

The Acquisition Pathway

Whether supported by specialized private banking facilities or handled as a cash transaction, the path to luxury ownership requires absolute precision. We coordinate closely with your legal and financial teams to ensure the acquisition is seamless, secure, and tax-efficient from start to finish.

Selection of new buildings for Luxury buyers

The Belvedere

by Canary Wharf Group

1 Palace Street SW1E 5HY

Ready to move

from £1,947,500

All luxury homes →