Principal Tower

Overview of the residential concept for Principal Tower

Principal Tower is a landmark residential tower, offering the highest quality of accommodation and unparalleled views across London, according to a listing by CBRE. The development is by Concord, in partnership with Foster + Partners, and part of the established City Fringe residential cluster. The building stands in excess of 40 floors and contains a broad variety of private apartments contained within its landmark architectural form, expressing contemporary Central London life.

The project, which includes 299 rental apartments, is fully complete. The architecture, interiors, and shared spaces are delivered to the standard expected by sophisticated prime urban buyers looking for easy access to the City, Shoreditch, and principal transport connections. Principal Tower sits within Zone 1, meaning you have easy access to the commercial and cultural hubs of London without those arduous commutes.

Apartment layouts and internal standards

The scheme is made up of two- and three-bedroom apartments, with all one-bedroom homes now sold out. Inside, floor plans are open and free-flowing with floor-to-ceiling windows, curved balconies to capture light, and city vistas. There will be a seamless transition between architecture and interior specification with interiors designed by Foster + Partners’ in-house interiors team alongside LIV Interiors.

All of the flats will be finished to a quality specification and will include comfort cooling and heating, fitted kitchens with appliances under quartz worktops, and high-quality materials. This house type focuses on endurance and spatial efficiency, not simply design fads that come and go. Allowing buyers to view the size, specification, and views of the unit as part of a purchase plan.

Location, transport, and surrounding amenities

Location Principal Tower is approximately 495 metres from Liverpool Street station, and around 620 metres from Shoreditch High Street – making it easily accessible by Underground, overground, as well as National Rail services. There’s also walking access to Old Street, Moorgate, and Aldgate stations, which offer great links across London and into Canary Wharf.

Surrounding the home, you’ll find everything from cafes to gyms and supermarkets to schools, most within walking distance. Public open space and pedestrian blocks encourage everyday activity, while the adjacent commercial heart ensures enduring demand for residential products of quality. The position of the project within a dense and established urban fabric is revealed by the local map.

Ownership structure and long-term positioning

The current price range of available Apartments in a readily understood based on the building location, design pedigree, and specification. All purchasers can assess long-term usability throughout the transport, facilities, and operation of the scheme. The project is equipped with a 24-hour concierge and a full complement of amenities for residents only.

All have use of shared facilities such as residents’ lounge and bar, private cinema, fully equipped gym, swimming pool, and spa within the building. Visual aids, including a verified photo gallery, help to objectively evaluate interiors and common areas. Principal Tower has been positioned as a finished, managed development and an architectural landmark of merit designed to stay true to its principles of placemaking in the prime central London market.