Our plans include:
Project Flourish is a spirit-restoring residential development on the site of the former Sainsbury’s superstore in Ladbroke grove, London W10. Residents have Ballymore and Sainsbury’s to thank for redeveloping the once 19-acre site into a lively mixed-use community. The project will provide 2,519 homes, including at least 500 affordable units, a minimum of green spaces, contemporary retail options, and air and enhanced transportation connections. Completion expected by 2030 this is a significant Kensal canalside opportunity area development.
Then, the area is well-served, with promises of future transport improvements, including enhanced junctions and new bus stops, and improved access to the canalside path. Nearby residents will have access to local shops, green spaces, and the bustling atmosphere of Ladbroke grove, all within easy reach of central London.
Project Flourish is built to create a deep sense of community. The development will also include a community hub providing affordable workspace for businesses, charities, and local groups. The full project includes over fifteen different building types ranging from 6-storey to 56-storey high-rises, and, in keeping with a vision of inclusivity, will include affordable homes, aiming to create a more inclusive event for residents. The rehired canal basin and new civic park spaces will bring social interaction and leisure to the local community.
The development will also feature a modern high street with a selection of local retail options, a larger Sainsbury’s store, and a café./p On the other hand, green and open spaces — new parks and play zones, for instance — will be available for residents to chill out and take a breather. The redesigned 130k sq ft Sainsbury’s store will offer an improved shopping experience and enlarged stock systems for home delivery services. Upgrades to transport will enhance connectivity, enabling residents to get around the vicinity and beyond.
The project will include 2,519 homes, from studios to larger family units, catering to various needs. The development will also feature high-quality finishes and modern designs, providing elegant and comfortable living spaces. Combining urban and natural environments, along with the incorporation of green spaces and a revitalised canal basin will ensure space for sustainability and wellbeing.
Project flourish — the big investment in the future of Ladbroke grove the development will not just bring sorely needed housing, but also deliver community perks, in the form of affordable workspace and better public space. The Ballymore x Sainsbury’s partnership allows for a smooth transition between stores, with the existing Sainsbury’s location operating until the new one is ready. With completion expected in October 2023, this project will not only be a cornerstone of the Kensal canalside opportunity area but also provide a well-being-rich and inclusive environment in which to live and work.
DisclaimerWe have created an automatic ranking system for new-build homes in London based on several critical features around the development, like schools, parks, and transport infrastructure.
We have developed this new analytical tool to calculate the scores based on the location data. Note that AutoScore values are not set by us or anyone else – everything happens automatically.
This collaborative effort aims to address the local housing demand by providing new homes, enhance shopping options, create job opportunities, and establish beautiful public areas and green spaces.
Furthermore, the plans incorporate the development of a state-of-the-art Sainsbury's store and café, enriching the community's amenities and offerings.
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