Project Flourish (Sainsbury’s Ladbroke Grove)

Background

Project Flourish was launched in 2021. Our team of architects and town planners are designing a masterplan for the opportunity area and working with neighbouring land owners.

We held our first round of public consultation on the masterplan in summer 2021 and a second round in autumn 2021. Both rounds of engagement gave local people the chance to comment on the plans at meetings, workshops, public exhibitions and online.

We would like to thank the local community for their interest in our plans so far and, since then, we have been reviewing all feedback.

Your feedback has helped us to revise the masterplan to ensure it reflects the views of the local residents. 

We are now coming back to the local community with our final masterplan for your comments.

Why Kensal Canalside

Kensal Canalside is the largest brownfield site in the Royal Borough of Kensington and Chelsea (RBKC) and was selected by the Mayor of London as one of 48 Opportunity Areas.

An Opportunity Area is land that has been identified as an area for growth, including the construction of new homes, shops and work places, as well as roads and infrastructure to support London’s good growth.

Across the whole Kensal Canalside Opportunity Area there is the potential to deliver approximately 3,500 much-needed new homes, as well as create many jobs and apprenticeship opportunities for the local community.

There are over 3,000 households on RBKC’s housing waiting list. Our proposals will make a positive contribution towards reducing that figure.
 
In summary the proposals will:

• Deliver an attractive and welcoming new neighbourhood on a brownfield site already allocated for development by RBKC and the Mayor of London;
• Create thousands of much-needed homes for the community, including genuinely affordable homes;
• Provide new shops, leisure, entertainment, and work places, creating thousands of new jobs in the process;
• Create new public landscaped green areas and better links to the canalside;
• Improve safety and the environment for pedestrians and cyclists with a new junction and traffic lights.