Project Flourish was launched in 2021. Our team of architects and town planners are designing a masterplan for the opportunity area and working with neighbouring land owners.
We held our first round of public consultation on the masterplan in summer 2021 and a second round in autumn 2021. Both rounds of engagement gave local people the chance to comment on the plans at meetings, workshops, public exhibitions and online.
We would like to thank the local community for their interest in our plans so far and, since then, we have been reviewing all feedback.
Your feedback has helped us to revise the masterplan to ensure it reflects the views of the local residents.
We are now coming back to the local community with our final masterplan for your comments.
Why Kensal Canalside
Kensal Canalside is the largest brownfield site in the Royal Borough of Kensington and Chelsea (RBKC) and was selected by the Mayor of London as one of 48 Opportunity Areas.
An Opportunity Area is land that has been identified as an area for growth, including the construction of new homes, shops and work places, as well as roads and infrastructure to support London’s good growth.
Across the whole Kensal Canalside Opportunity Area there is the potential to deliver approximately 3,500 much-needed new homes, as well as create many jobs and apprenticeship opportunities for the local community.
There are over 3,000 households on RBKC’s housing waiting list. Our proposals will make a positive contribution towards reducing that figure.
In summary the proposals will:
Ballymore and Sainsbury’s are working together to deliver a new neighbourhood within the Kensal Canalside Opportunity Area. The new neighbourhood would deliver much-needed new homes for the local community on what is previously industrial land.
Our plans include:
We have created an automatic ranking system for new-build homes in London based on several critical features around the development, like schools, parks, and transport infrastructure.
We have developed this new analytical tool to calculate the scores based on the location data. Note that AutoScore values are not set by us or anyone else – everything happens automatically.
Ballymore and Sainsbury's have jointly submitted a planning application to the Royal Borough of Kensington and Chelsea (RBKC) for Project Flourish, a canalside neighborhood known as Project Flourish in Ladbroke Grove, London W10.
This development encompasses 2,519 new homes, two parks, a restored canal basin, a new high street, and over 90,000 sq ft of high street shops, cafes, and restaurants.
The masterplan, designed by FaulknerBrowns Architects, incorporates a sustainability strategy aiming for zero emissions on-site, utilizing renewable energy and green infrastructure.
The development is within a 15-minute walk from four tube stations and will promote sustainable travel with new bus stops, pedestrian links, and cycle routes.
If approved, the 11-year construction is set to begin in 2025, with the first homes, the new Sainsbury’s store, and the neighborhood center around the restored canal basin expected by 2030.
The project is projected to generate over 2,000 permanent jobs and add £37 million annually to the local economy.
Our Stamp Duty calculator provides illustrative figures for the Stamp Duty (SDLT) in England and Northern Ireland, a required tax paid on property purchases. Read more about SDLT and how it works.
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