The Perfume Factory

Welcome to The Perfume Factory, a new development of 60 new homes in North Acton, available through Shared Ownership. With exceptional connections to Central London and beyond, you can start your home ownership journey while having easy access to excellent local amenities and the delights of the capital. And with modern, high-specification homes designed to be highly practical and comfortable, you’ll be pleased to come home, every time.

Local

With the North Acton underground station just a few minutes away and the new Acton Main Line Elizabeth Line station nearby, you can be at Paddington in under half an hour and the Westfield shopping centre in just over ten minutes. Closer to home, a new community is beginning to grow and supporting amenities are springing up, such as restaurants and supermarkets, complementing the wide choice of offerings of nearby Acton and Shepherd’s Bush.

The Perfume Factory is built on the site of the former Elizabeth Arden factory, which is fast changing to reflect the area’s redevelopment. A community is already building in the immediate location, supporting a Tesco Metro and Sainsbury’s Local, as well as the Fu Lai Chinese Supermarket. With such excellent transport links, it really does feel like so many of the capital’s iconic experiences are practically on your doorstep. When Old Oak Common station (which will be the largest in the UK) is completed, just a 15-minute walk away, the rest of the country will become one step closer too.

This transport super-hub will connect high-speed rail services to the Midland, the North and Scotland, complementing the excellent links to Central London and Heathrow on the Elizabeth Line. Connectivity also brings a wide variety of outdoor activities into everyday play, across numerous, highly accessible green spaces.

Elizabeth Line

• 12 minutes walk from The Perfume Factory;
• Heathrow Terminals 2 & 3 – 24 mins;
• West Ealing – 6 mins;
• Paddington – 14 mins;
• Canary Wharf – 31 mins.

Central Line

• 2 minutes walk from The Perfume Factory;
• Ealing Broadway – 4 mins;
• Shepherds Bush – 8 mins;
• Holland Park – 9 mins;
• Oxford Circus – 19 mins.

Bus

• From The Perfume Factory;
• 266 To Harlseden – 10 mins;
• 440/266 To Acton – 17 mins;
• 440 To Chiswick High Rd – 33 mins;
• 95 To Westfield – 19 mins.

Key highlights

North Action.

North Acton’s rich industrial past had a creative side. Just two stops on the Central Line from White City and the former BBC Television Centre, North Acton was home for many years to the BBC Television Rehearsal Rooms. 

Although closed in 2009, this creative heritage has carried over to the approach to the £26 billion Old Oak and Park Royal development, within which The Perfume Factory sits. 

This is a hugely ambitious project to rejuvenate the areas surrounding Acton, consisting of new amenities, shops, parks and public spaces and enough industry to cater for 65,000 new jobs. 

Set to rival Canary Wharf, this redevelopment will be home to the only station where the Elizabeth Line and the HS2 intersect, making North Acton one of the best-connected locations in all of England.

Easy reach.

With excellent connections to the capital and the west through North Acton Underground Station and Acton Main Line Crossrail Station, so many iconic London experiences are well within reach. 

Thirteen minutes in the other direction brings you to Westfield London, with around 280 stores focusing on popular high street and high-end brands, complemented by numerous food options and a twenty-screen cinema.

Eleven minutes west is Ealing Broadway, The Perfume Factory’s local shopping, dining and socialising hub, with its vibrant high street and excellent markets. 

The Perfume Factory is ideally situated for holiday goers and business travellers alike – thanks to Crossrail you can be at Heathrow Airport just under 40 minutes from your front door.

Healthy Lifestyle.

The Perfume Factory is perfectly located to benefit from green outdoor spaces, whether for relaxation, exercise, socialising or a day of discovery. 

A short stroll down the hill is North Acton playing fields, with has a cricket field and tennis courts. 

Pitschinger Park has beautiful gardens featuring over 1,000 types of roses and a sensory garden for visitors with disabilities. 

The historic Grand Union Canal is equally good for cycling, jogging, or walking, and can be reached by bike in only three minutes. You can take the towpath all the way to Paddington. 

Hyde Park, the largest of London’s Royal Parks, hosts the world’s biggest musical acts every summer at British Summer Time, and can be reached in just over 20 minutes by Central Line.