New flats in Bloomsbury.
Situated in Bloomsbury, London WC1, The Brunswick Centre stands as a testament to architectural brilliance. Designed by Patrick Hodgkinson and Sir Leslie Mann, this Grade II listed building complex comprises an eight-storey structure housing residential units above a public shopping center, complete with a central outdoor plaza. Completed in 1972, it has since become an iconic fixture of the area's landscape.
In March 2024, Lazari Investments and Whitbread PLC embarked on an innovative project to repurpose part of the underground car park beneath The Brunswick Centre into a sustainable and smart Premier Inn hotel. This visionary endeavor involves transforming a currently underused, double-story subterranean space into a 207-bedroom hotel, seamlessly blending modern amenities with historic charm.
This development not only revitalizes the existing structure but also adds a contemporary touch to the vibrant neighborhood of Bloomsbury. With its strategic location and commitment to sustainability, the Premier Inn hotel at The Brunswick Centre promises to offer guests a unique and memorable experience in the heart of London.
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The building, completed in 1972, was granted Grade II listed status in 2000, recognising its architectural significance and ensuring its preservation for future generations. This distinction highlights its historical and cultural value within the local area.
In March 2024, Lazari Investments and Whitbread PLC began working on a project of their own where they converted part of the car park under The Brunswick Centre into what at that time was the most environmentally friendly and smart Premier Inn hotel yet. This has seen a previously underutilised, two-storey basement space being transformed and re-purposed to serve as a 207-bedroom hotel while preserving historical features.
In a significant decision, Camden Council's Committee has granted approval for Lazari Investments and Whitbread PLC to proceed with their plans to transform a portion of the Brunswick Centre's underground car park into an eco-friendly hotel.
The current underutilized space, shared by NCP and the London Borough of Camden for resident parking, will undergo a remarkable metamorphosis, giving rise to a sustainable hotel boasting 207 bedrooms, along with dedicated reception and food & beverage areas.
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