Designed from the inside out, and with an enviable central London location, The Great Portland is perfect for the discerning individual, the professional couple and the modern family. The selection of one, two and three-bed layouts provide luxurious living, designed with you at heart.
Designed from the inside out, and with an enviable central London location, The Great Portland is perfect for the discerning individual, the professional couple and the modern family.
Light pours in through the floor-to-ceiling bay windows, creating a sense of both openness and warmth.
W1 Place in London's central district embodies the traditional architectural style central to modern urban dwellers of today. The 37 luxury apartments are spread over 8 storeys, and the building itself is a project designed by Simon Bowden Architecture that combines tradition with advanced technology.
Each unit is designed to maximize sunshine in the spacious rooms and all-around comfort throughout. Interiors feature broken joinery, engineered timber flooring, and open-plan living where kitchen, dining, and living area combine to produce a seamless and invigorating atmosphere. In the design palette are used warm colors that impart elegance rather than overt style; they mix well with premium materials such as marble, bronze, and glass to achieve this mode of understated luxury. Private balconies and full-height glazing produce both views back at the city - area outside as well as natural light flooding into every room, while the use of energy-saving systems ensures that residents inhabit a sustainable environment for themselves too.
W1 Place strikes a perfect balance between pure form and practical function. Key to the architectural concept is the design's inspiration drawn from London’s historic terraces, which is recast with a modern twist. The result is a refined frontage of limestone, glass, cast-aluminium railings inspired by Chinese ceramic glaze techniques and porch balustrades, which add variety at every turn. This dedication to detail extends to the interior spaces where craftsmanship and quality go hand-in-hand with sumptuous finishes.
he development offers a choice of one-bedroom, two-bedroom, and three-bedroom units, each one ending in some area with at least one bedroom equipped as a study, store, wine cellar, or playroom. A private concierge service is provided to residents, who will also enjoy use of the fitness center and secure parking for their bicycles. In addition, there are landscaped outdoor areas as tranquil respites amidst the bustle of Fitzrovia. Each of the homes within W1 Place represents refined design coupled with enduring quality; hence, everyone who loves tradition while wanting to maximize their sense of privacy, but has still meant that they may also combine a central London address at the same time, should look no further.
Located at 204A Great Portland Street, W1 Place occupies a prime position in London’s West End, ideally situated between Marylebone, Fitzrovia, and Regent’s Park. The map shows its exceptional transport connections - only one minute away is Great Portland Street tube station, while Oxford Circus and Regent’s Park can be reached within minutes by walking. A variety of facilities are available to make this area livable, from quaint cafes and small shops off the beaten path to art galleries and cultural heritage sites.
The surrounding neighborhood offers both refinement and convenience, making it a highly desirable catch for any connoisseur in the market. For those looking to purchase luxury homes in one of London's most sought-after districts, this unique blend of tradition and contemporary efficiency at W1 Place will appeal. The price reflects not only the architectural integrity of our design, but more importantly, where it is in one of these boutique developments which are distinct among all others that financial wealth fares!
DisclaimerWe have created an automatic ranking system for new-build homes in London based on several critical features around the development, like schools, parks, and transport infrastructure.
We have developed this new analytical tool to calculate the scores based on the location data. Note that AutoScore values are not set by us or anyone else – everything happens automatically.
Marylebone’s village-like charm, defined by its quaint storefronts and close-knit community, has long made it a desirable location. Meanwhile, Fitzrovia blends historic sites with modern appeal, offering a unique urban experience. Both areas continue to attract residents and visitors alike, solidifying their well-earned reputations.
The construction of W1 Place on Great Portland Street has been successfully finished. This exceptional development is now ready to welcome residents, offering contemporary living spaces in one of London’s most iconic locations.
Marylebone is a vibrant neighbourhood cherished by artists, writers, and musicians, as evidenced by the numerous blue plaques throughout the area. Just a short walk from W1 Place, you'll find a variety of restaurants, bars, and cultural attractions. Additionally, Great Portland Street station is nearby, offering excellent transport links to easily connect you to the rest of London.
1-bedroom from £1966000
2-bedroom from £2693000
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1-bedroom from £1591000
2-bedroom from £2693000
Last apartments on sale. Leave an application and we will tell you about available apartments for sale.
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1-bedroom from £1 515 000
2-bedroom from £3 055 900
3-bedroom from £6 595 000
Last apartments on sale. Leave an application and we will tell you about available apartments for sale.
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1-bedroom from £1 515 000
2-bedroom from £1 920 000
3-bedroom Sold out
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3-bedroom apartments sold out.
1 and 2-bedroom homes from £1 274 583. Estimated completion Stadia One from 2023.
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