W1 Place (The Great Portland)

This latest new-build development offers you an absolutely rare opportunity to enjoy the best of modern design and refined traditions on Great Portland Street, Marylebone.

We are delighted to present W1 Place, a gorgeous new build that is located at the intersection of the prestigious Marylebone and Fitzrovia districts of central London.

Finding Your Dream Home: apartments in W1 Place (The Great Portland) for sale

The design of W1 Place pays homage to the history of its surroundings and the classically styled architecture of the area, but has a distinct aesthetic with its own modern touches. Architect Simon Bowden makes use of limestone, bronze and Japanese porcelain to great effect, with features such as lantern bay windows and decorative trellises.

A selection of one, two and three-bedroom apartment ensures that this is a great option for everyone from the young single professional looking at a first home to a growing family seeking a primary residence or a pied a terre. The apartments feature sophisticated European-style design with wood floors in the main living areas and bedrooms, plus tiled flooring in the bathrooms.

Marylebone is a haven for artists, writers and musicians, as indicated by the blue plaques dotted around the neighbourhood. Within walking distance from W1 Place, you will find a multitude of restaurants, bars, and cultural attraction. Great Portland Street station is also quite close by, connecting you to the rest of London easily.

Great Portland Street acts as the unifying line between Marylebone and Fitzrovia, two vibrant neighbourhoods filled with striking architecture and an abundance of cafés, pubs, bars and eateries.

Bookended by Oxford Street and Euston Road, Great Portland Street is at the very heart of these two historic districts, and indeed London itself. The acclaimed Portland Hospital nearby has a long list of exceptional notable births from celebrities to the British Royal Family, earmarking the famous medical and wellness tradition in the area.

The blue plaques dotted around the area will tell you that over the years, both Marylebone and Fitzrovia have had their fair share of talented and celebrated individuals walk the streets. Maybe it's the village feel of Marylebone, or the charm of Fitzrovia writers and musicians alike have turned to the area for inspiration. Historical legends including Charles Dickens, Virginia Woolf, Dante Gabriel Rossetti and John Lennon have all lived, worked and flourished in this enriching neighbourhood.

The reputations of both Marylebone and Fitzrovia are well deserved. With its quaint storefronts and welcoming community, Marylebone is renowned for its village feel. Fitzrovia weaves historic sites and contemporary charm, creating a unique urban fabric.

Today, their differences are smaller but the subtleties remain. The roads that branch off Great Portland Street are home to everything from pubs to parks, florists to famous institutions; even a number of embassies are proud to call Portland Place their home away from home. Impressively individual but perfectly complementary, both areas offer central city living at its finest.

The reputations of both Marylebone and Fitzrovia are well deserved. With its quaint storefronts and welcoming community, Marylebone is renowned for its village feel. Fitzrovia weaves historic sites and contemporary charm, creating a unique urban fabric. Today, their differences are smaller but the subtleties remain. The roads that branch off Great Portland Street are home to everything from pubs to parks, florists to famous institutions; even a number of embassies are proud to call Portland Place their home away from home. Impressively individual but perfectly complementary, both areas offer central city living at its finest.

Great Portland Street station connects you to all of London’s major transport hubs – whether you’re jetting off, hopping on a train, or heading somewhere more local. Whatever you need, it’s right on your doorstep.

On a street as historic as this one, it’s only fitting that The Great Portland gives a nod to its notable neighbours while making its own mark. Drawing on the rich variety of architectural traditions in the area, this highly crafted building exudes a modern quality, from its welcoming exterior, to its considered interior.

Boasting a bright, natural limestone façade, bronze-framed lantern bay windows and cast aluminium balustrades, architect Simon Bowden creates a depth and rhythm using light and shade, bringing the building to life. Inspired by the distinctive glaze of Japanese porcelain, the building’s balustrades introduce additional texture as well as artistic flair and frame the windows graciously from the outside in.

At street level, open frontages on all three sides allow the public to connect with the street and the building in a new way. Respectful of the past, but with an eye on the future, The Great Portland blends both old and new to provide a modern home in a distinguished district.

Luxury lives in the finer details and exquisite originality. Boasting a bright, natural limestone façade, bronze framed lantern bay windows and cast aluminium balustrades, architect Simon Bowden creates a depth and rhythm using lighting to bring the building to life. The architect demonstrates artistic flair by framing the windows with the buildings balustrades so beautifully with a distinctive glaze inspired by Japanese porcelain.

The highly crafted quality throughout the building means you’ll be feeling that reassuring click with every door you close, and the satisfying sound of your feet on the oak floor. Light pours in through the floor-to ceiling bay windows, creating a sense of both openness and warmth, while the open-plan living and kitchen areas provide a thoroughly modern home to welcome your friends to or enjoy a relaxing night in.  There is a selection of one, two and three-bed layouts which provide ultimate luxury.