The Picture House

High-Specification Homes at The Picture House, Newham

The Picture House is a modern residential development in Newham, East London. It offers one-, two-, and three-bedroom apartments through the Shared Ownership scheme. Located just nine minutes from Upton Park Underground Station, the development balances careful design with the standards expected from today’s urban homes. Each unit comes with a private balcony or terrace, providing useful outdoor space in a crowded area. The building features brick construction, glazed ground-floor elevations, cedar finishes, and glass balustrades that match the flow of the surrounding streets. 

Inside, each apartment includes high-quality finishes like Symphony Woodbury gloss kitchen units, quartz worktops, Bosch integrated appliances, and Amtico Spacia flooring in the main living areas. Bedrooms have durable carpeting from Cormar, while bathrooms and en-suites are equipped with Hansgrohe chrome fixtures, anti-slip ceramic tiles, and heated towel rails. All homes have secure cycle storage, and residents can enjoy landscaped communal roof gardens spread over several levels. The ground-floor gym and nearby leisure facilities add to the lifestyle offering.

Location and Connectivity

The development is within the E6 postcode, providing good transport links and solid local amenities. Upton Park station offers direct service to the District and Hammersmith & City lines, making Central London and Canary Wharf easy to reach. The A13 and North Circular Road are simple to access by car, and London City Airport is nearby for international travel. Bus services connect residents to areas like Stratford and East Ham.

The Picture House is close to green spaces such as Central Park, Brampton Park, and Plashet Park. These parks include playgrounds, cafes, fitness equipment, and walking paths. The area has a mix of retail options, with high street shopping along Ron Leighton Way and High Street North, plus larger shopping experiences at Westfield Stratford City. For daily needs, local supermarkets and markets like Queen’s Market provide fresh produce and household items, supporting practical urban living for residents.

The site’s name honors its past as the Boleyn Cinema, a landmark that served the community for nearly a century. Today, the project focuses on thoughtful design and accessibility. It encourages a car-free lifestyle with secure cycle parking and supports sustainable urban travel. Shared community spaces, such as playgrounds and rooftop seating areas, promote social interaction and resident well-being.

Community and Lifestyle Benefits

For cultural and recreational activities, the location is near East Ham Leisure Center, the O2 Arena, Queen Elizabeth Olympic Park, and Hackney Wick. The area's food scene showcases its diverse heritage, with Indian, Middle Eastern, and European restaurants all within walking distance.

The Picture House offers a strong combination of location, quality, and flexible ownership options that make it an appealing option for buyers under Shared Ownership. Potential buyers can explore the building’s layout using interactive map tools and view apartment designs through online galleries, ensuring clarity and informed choices during the selection process.