FLOOR PLANS for The Picture House
East Ham, London E6 1PW – East Ham
1-3 BEDROOM FLOOR PLANS
Key features
Description
High-Specification Homes at The Picture House, Newham
The Picture House is a modern residential development in Newham, East London. It offers one-, two-, and three-bedroom apartments through the Shared Ownership scheme. Located just nine minutes from Upton Park Underground Station, the development balances careful design with the standards expected from today’s urban homes. Each unit comes with a private balcony or terrace, providing useful outdoor space in a crowded area. The building features brick construction, glazed ground-floor elevations, cedar finishes, and glass balustrades that match the flow of the surrounding streets.
Inside, each apartment includes high-quality finishes like Symphony Woodbury gloss kitchen units, quartz worktops, Bosch integrated appliances, and Amtico Spacia flooring in the main living areas. Bedrooms have durable carpeting from Cormar, while bathrooms and en-suites are equipped with Hansgrohe chrome fixtures, anti-slip ceramic tiles, and heated towel rails. All homes have secure cycle storage, and residents can enjoy landscaped communal roof gardens spread over several levels. The ground-floor gym and nearby leisure facilities add to the lifestyle offering.
Location and Connectivity
The development is within the E6 postcode, providing good transport links and solid local amenities. Upton Park station offers direct service to the District and Hammersmith & City lines, making Central London and Canary Wharf easy to reach. The A13 and North Circular Road are simple to access by car, and London City Airport is nearby for international travel. Bus services connect residents to areas like Stratford and East Ham.
The Picture House is close to green spaces such as Central Park, Brampton Park, and Plashet Park. These parks include playgrounds, cafes, fitness equipment, and walking paths. The area has a mix of retail options, with high street shopping along Ron Leighton Way and High Street North, plus larger shopping experiences at Westfield Stratford City. For daily needs, local supermarkets and markets like Queen’s Market provide fresh produce and household items, supporting practical urban living for residents.
The site’s name honors its past as the Boleyn Cinema, a landmark that served the community for nearly a century. Today, the project focuses on thoughtful design and accessibility. It encourages a car-free lifestyle with secure cycle parking and supports sustainable urban travel. Shared community spaces, such as playgrounds and rooftop seating areas, promote social interaction and resident well-being.
Community and Lifestyle Benefits
For cultural and recreational activities, the location is near East Ham Leisure Center, the O2 Arena, Queen Elizabeth Olympic Park, and Hackney Wick. The area's food scene showcases its diverse heritage, with Indian, Middle Eastern, and European restaurants all within walking distance.
The Picture House offers a strong combination of location, quality, and flexible ownership options that make it an appealing option for buyers under Shared Ownership. Potential buyers can explore the building’s layout using interactive map tools and view apartment designs through online galleries, ensuring clarity and informed choices during the selection process.
Disclaimer*Property descriptions, images and related information displayed on this page are based on marketing materials found on the developer's website. 1newhomes does not warrant or accept any responsibility for the accuracy or completeness of the property descriptions or related information provided here, and they do not constitute property particulars.
How to choose a perfect home floor plan: 3 quick tips
Choosing a floor plan might be tricky, but it shouldn't be so. See 3 quick tips below to pick only the right layout for your new home.
Tip 1 — Measure it all
You might already know your desired square footage when choosing a new home. Generally, more bedrooms mean more space, which also drives up the prices.
However, modern developers offer smart floor plans so you can make better use of the space. For instance, a studio with an open floor plan can be much more efficient and affordable than a typical 1-bedroom apartment with a traditional floor plan.
Tip 2 – Go with the flow
Once you have picked one or several layouts, you need to imagine living in the space. Visualise daily activities like laundry or cooking: is it convenient? Do you have enough space?
Online interior design apps that offer 3D visualisation (many of them are free) are time-savers here. Just download the desired floor plan from 1newhomes, upload it to the website you chose, and get a 3D render to visualise living in your new home.
Tip 3 — Do not neglect flexible space
The current lifestyle dictates its own rules. That’s why you need to consider flexible space in your perfect floor plan to have room for a home office or a gym. In addition, be sure to check that your new flat has a lot of natural light. The importance of the latter goes without saying.
A good floor plan means having all you need in a smartly designed space. We are sure our quick tips help you pick only the perfect layout for your new home.
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