50 Baker Street W1U sits on a 1.0 acre island site 690 m from Baker Street Station and 938 m from Bond Street (Zone 1), giving fast access across London plus Marylebone’s dense amenities, hospitals and schools within 1.5 km.
Planned 240,000 sq ft mixed use redevelopment replacing 122,300 sq ft currently yielding £5.2m annually indicates strong value uplift; vacant possession targeted by December 2024 positions early buyers ahead of the Marylebone pipeline.
50 Baker Street is a major residential development in Marylebone, the most well-located of central London’s established residential areas. The development is a major scheme which will redefine a key island site on Baker Street into a new mixed-use destination, combining residential apartments with lifestyle and community facilities. Located in Zone 1, the redevelopment aims to deliver modern architecture without losing the character and prestige of Marylebone.
The site is around one acre and located close to several major transport links such as Baker Street, Bond Street, and Marble Arch stations. This central location offers good links to London’s business and cultural districts. Houses for rent in this area appeal to residents seeking metropolitan access with retail streets, international schools, medical facilities, and green spaces to satisfy their walking needs.
The scheme’s residential offering is a range of modern apartments that cater to urban living. All homes are designed for efficient layouts to maximise natural ventilation, daylight access, and planning flexibility. Current architectural approaches are opting for adaptable homes that can grow and change with the family dynamic, but still meet the design bar set by inner London schemes.
The project will likely have seventeen apartments spread across multiple floors within the redevelopment building. Marylebone’s central location and modern building standards mean buyers interested in the area prefer new builds. This residential format thus appeals to a wide range of buyers, from those who work in surrounding business districts to investors seeking blue-chip assets right in the middle of London.
When combining residential streets with cultural, retail, and hospitality hotspots, Marylebone is about as well-balanced as London gets. The neighbourhood around Baker Street is dotted with cafés, boutique shops, schools, and landscaped public spaces that create a pleasant residential environment in the heart of the city. There are a number of parks and gardens in very close proximity, which provide much-needed access to green spaces within walking distance.
Transport connectivity continues to be a major feature of the location. People moving to London often check the map of places, such as Baker Street, Marble Arch, and Bond St stations. A photographic overview of the district is a common feature of promotional materials, aimed at showcasing the architectural character of Marylebone and giving a sense of how pricing compares to other residential offerings within central London.
DisclaimerWe have created an automatic ranking system for new-build homes in London based on several critical features around the development, like schools, parks, and transport infrastructure.
We have developed this new analytical tool to calculate the scores based on the location data. Note that AutoScore values are not set by us or anyone else – everything happens automatically.
The site at 38-70 Baker Street forms the last remaining undeveloped strategic city block site within the Baker Street District for Derwent London, working with the Portman Estate. The proposals deliver on a shared ambition to deliver highly sustainable, future proofed and adaptable buildings, and has been designed to achieve ambitious upfront carbon targets, have low in-use operational energy and maximise natural ventilation.
The joint venture is strategically planning to begin on-site operations shortly before the completion of another key project, 25 Baker Street, which is also owned by The Portman Estate and located directly opposite. The aim is to achieve vacant possession by the end of 2024, coordinating development efforts between these closely related projects. This alignment could enhance both the architectural and economic value of this prime area in London.
A significant partnership, the '50 Baker Street W1 JV', has recently secured three leasehold properties: 38-52, 54-60, and 66 Baker Street W1, totaling 122,300 sq ft and generating a passing rent of £5.2m (100% share). The leasehold durations vary from 38 to 46 years, offering substantial potential for redevelopment. The collective land, covering a 1.0-acre island site, alongside another freehold property owned by The Portman Estate, could potentially accommodate an expansive development of up to c.240,000 sq ft. A planning application for this expansive scheme was officially submitted in Q4 of 2022.
Moreover, the properties at 50 Baker Street have earned recognition, achieving a Platinum SmartScore certification. This prestigious certification stands as a global benchmark for intelligent buildings, acknowledging exceptional user experiences, sustainable practices, cost efficiency, and readiness for future advancements. The venture holds the promise of substantial growth and redevelopment potential, presenting a strategic opportunity for the near future.
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