Brent Cross Town A Park Town for Future London - Now Launched - Register your interest now!
Vision
We’re making FOUR PLEDGES at Brent Cross that define our PARK TOWN model:
Our plan for Brent Cross Town, showing the mix of homes on offer, highlighted in purple.
Brent Cross Town will be a major new office destination with 3 million sq ft of office space, 6,700 new homes, student accommodation, restaurants and sports and leisure facilities. It is directly connected to central London in 12 minutes via its own new railway station which is already under construction and will be open in 2022.
The extensive playing fields also provide a genuinely unique opportunity – to make Brent Cross the place in London to participate in sport and play, an unrivalled multi-sport destination that will embed values of community, inclusion and active, healthy lifestyles for residents, office workers and visitors.
The project was recently bolstered by the £148m Homes England loan which will fund the necessary infrastructure to help bring forward new homes to the area. Brent Cross Town will be delivered in public-private partnership between Barnet Council and Argent Related.
Homes to buy
A well-designed home has the power to inspire how we live. We’re working with leading architects and interior designers to create beautiful spaces that transform everyday life. More than bricks and mortar, these well-lit parkside apartments are tailored to the needs of couples, large families and everyone in between.
All apartments provide ample room to work from home – and the gentle buzz of workspace in the residents’ lounge provides a more communal alternative.
Homes to rent
These are beautiful homes designed to make renters proud. Renting at Brent Cross Town means joining a community, enjoying open spaces and incredible sports facilities, and loving the convenience of a local high street or the 12-minute train ride to central London. It’s about a place where everyone can put down roots.
Homes for student
Student living that’s part of community life, with every opportunity to enjoy culture, sport, nature and a bustling town centre on your doorstep. We're supporting the next generation of London’s leading figures in industry and the arts by providing a vibrant, healthy and safe environment for students.
Community
We’re building a flourishing community at Brent Cross Town that values inclusivity. And that means existing residents should enjoy the benefits before construction even begins.
Initiatives we sponsor
We’re determined that the communities around Brent Cross Town benefit from the changes to the area, long before work even begins. Activities we support:
We have created an automatic ranking system for new-build homes in London based on several critical features around the development, like schools, parks, and transport infrastructure.
We have developed this new analytical tool to calculate the scores based on the location data. Note that AutoScore values are not set by us or anyone else – everything happens automatically.
Construction has now commenced on the first affordable homes at Brent Cross Town.
The first building will offer 120 new affordable homes for people living and working in Barnet Council and is set to welcome residents in late 2024.
The affordable homes will be managed by L&Q and comprise from one to four bedrooms, for existing tenants of Clare Point, Norden Point and Whychcote Point in the Whitefield Estate, and a small number of homes available via shared ownership schemes.
Designed by award-winning architects Maccreanor Lavington and Whittam Cox, the new building will span two connected blocks of nine and 14 storeys respectively. The main contractor is Midgard.
The information on affordable homes is not yet available at lqhomes.com but we will let you know as soon as these appear on L&Q website.
The first private homes at The Ashbee building, which will create 107 new homes, are also set to complete by the end of 2024.
Sheffield Hallam University will be opening its first satellite campus outside of Sheffield in Brent Cross Town.
Developer Related Argent with joint venture partner Barnet Council have selected Sheffield Hallam to become the higher education partner at the development because of its strong emphasis on health and wellbeing and its award-winning teaching, learning and research.
The focus will be on the recruitment of local students, with a significant proportion expected to be from the surrounding area.
This is a key driver of social mobility and follows the same strategy as in Sheffield where 40% of the university’s students come from within a 25-mile radius. The University is scheduled to open in 2025/26, with the aim of reaching a target of up to 5,000 students by 2030.
Sheffield Hallam University will occupy about 110,000 sq ft across the lower 6 floors of the first commercial building at Brent Cross Town which recently obtained full planning approval. The building totals c. 240,000 sq ft, has a low-carbon hybrid timber and concrete structure and benefits from outstanding views to the west.
The University will have its own dedicated entrance plus cycling and shower facilities to support sustainable transport options for staff and students. Its occupation will also see key environmental and social sustainability commitments from both landlord and occupier, including renewable energy use and adoption of Brent Cross Town’s sitewide district heating network, the targeting of a 4-star NABERS performance certification, the payment of the London Living Wage and adoption of Brent Cross Town’s Flourishing playbook, a comprehensive new wellbeing framework.
Working closely with Related Argent, Sheffield Hallam University will help to shape the town centre as a new knowledge and innovation hub.
Sheffield Hallam University will focus its degree-course offering at Brent Cross Town on the subject areas for which the university is renowned, including health and wellbeing, business, finance, management, digital and technological skills. The University will also conduct extensive local research to tailor its course offering to ensure it meets the needs and aspirations of those living in and around the wider community of Brent Cross Town.
Nick Searl, Partner at Related Argent, commented: “We are delighted to be welcoming Sheffield Hallam University to Brent Cross Town. With its excellent connectivity, commitment to wellness and net zero carbon, plus its 15-minute town centre concept, it makes an ideal location for them to grow their community.
The University’s commitment is a milestone in the broader evolution of the development, which is gaining significant momentum and attracting an ever-widening group of partners who believe in what we are doing and want to be part of that journey.”
Professor Sir Chris Husbands, Sheffield Hallam University Vice-Chancellor, added: “It is clear that our values and commitment to transforming lives are shared by the vision and partners behind the Brent Cross Town development.
“This exciting development provides Sheffield Hallam with an outstanding opportunity. It builds on our strengths, will allow us to develop wider relationships, and expand our profile as focused on applying knowledge. It will offer extensive benefits for our existing university community.
“We are very much looking forward to working with the Brent Cross Town partners and the local community to create a new knowledge hub, which will be an asset that showcases our award-winning applied approach to teaching, learning and research at the heart of Brent Cross Town.”
Councillor Barry Rawlings, Leader of Barnet Council, said: “We welcome this opportunity for residents to access first-class higher education at Brent Cross Town with an award-winning, nationally recognised university that has a strong record of supporting its local community. This is part of our vision, as a dynamic and innovative borough, to put communities at the heart of the Brent Cross Cricklewood regeneration programme.”
The Mayor of London, Sadiq Khan, said: “I am delighted that Sheffield Hallam University will be opening its first satellite campus in Brent Cross Town, bringing a world-class educational hub, employment opportunities and new housing to the area.
“This partnership between Sheffield Hallam University, Brent Cross Town and other partners demonstrates what can be achieved when different sectors come together to invest into London’s future and help to build a better, more sustainable and more prosperous city for everyone.”
Oliver Coppard, South Yorkshire Mayor, commented: “This is really exciting news for both Sheffield Hallam and our region.
“A Sheffield Hallam campus in London will extend not only the University’s but South Yorkshire’s reach and reputation. It will enable new connections and relationships with business, industry and public services, as well as exciting new opportunities for students and research.
“Like the rest of South Yorkshire, Sheffield Hallam University has ambitious plans for the future.
“I look forward to working with and supporting Sheffield Hallam as they move forward with this exciting project.”
Developer Related Argent has formed a joint venture with Invesco Real Estate, acting on behalf of a US separate account client, to deliver £600m of GDV at the £8Bn Brent Cross Town, including the first major phase of homes, retail and leisure.
800 market sale and Build-to-Rent (BtR) homes will be built, as well as retail and dining space. Construction will begin this month and will be completed in 2025.
The investment in Brent Cross Town against a challenging global economic backdrop is a testament to the strength of the project and the attractiveness of sustainable and vibrant mixed-use places. The overall development is being delivered in partnership between Related Argent and Barnet Council. It will be one of the UK’s largest net zero town centres once completed.
The joint venture announcement with Invesco Real Estate follows a successful residential sales launch earlier in the year for the first 277 market sale homes at Brent Cross Town with over 50% already sold.
Located in North London, the 180-acre development features 50 acres of parks and playing fields, 6,700 new homes and 3 million sq ft of offices along with retail, leisure, student accommodation and schools.
Brent Cross Town will benefit from the new Brent Cross West station, connecting the area to Central London in 12-minutes and adding to the existing strong transport links including the London Underground. The Brent Cross West Station and associated rail works are being funded as part of a £418m government grant funding agreement with the Department of Levelling Up Housing and Communities (DLUHC).
The Related Argent and Invesco Real Estate joint venture has appointed Midgard as a contractor on the first element of the project and will start construction on the new homes and retail later this month.
The residential homes have been designed by award-winning architects Squire and Partners, Maccreanor Lavington and Allies and Morrison, with interiors by Woods Bagot and Conran and Partners.
The landscape masterplan was designed by globally renowned landscape architect Gillespies.
The BtR homes will also be enhanced by Related’s experience in managing over 80,000 rental homes across the US, including the Related Rentals platform, delivering superior homes, amenities and services.
The development is now well underway with construction due to start on the first 120 affordable homes and, in partnership with Fusion Students, 662 new student homes.
Kenneth P. Wong, Co-Founder of Related Argent and COO of Related Companies commented: “We are proud to partner with Invesco Real Estate’s investor to deliver the first major phase of homes and retail at Brent Cross Town. There is tremendous momentum behind this development with infrastructure and the public realm being delivered first, affordable and student homes underway, strong residential sales and solid demand for commercial office space.
“Developments of this magnitude need excellent partners. We would like to thank Barnet Council, our Joint Venture Partner, for sharing the vision to create a new net zero town for London and for their hard work. We would also like to thank Homes England for its early funding which has helped unlock the new homes. Public and private partnerships are critical in delivering sustainable regeneration projects which move our cities forward.”
John German, Managing Director of Residential Investments at Invesco Real Estate added: “We believe our investment in the Brent Cross Town development will have a strong, positive impact on the UK multi-family market, and the investment we have made today underpins our continued conviction in the sector. To invest £600m of GDV on behalf of one of our US separate account clients into this development is exciting and therefore partnering with a best-in-class partner is non-negotiable for us. We look forward to working with the Related Argent team.
“Our commitment to the UK multi-family sector, as well as our wider investment into European residential, remains strong. This milestone transaction means we have now invested circa £1.7Bn into the UK market since 2014, of which circa £1Bn is on behalf of our US separate account client.”
In addition to the partnership with Invesco Real Estate, Related Argent secured a debt funding facility with NatWest.
Studios, 1, 2 and 3-bedroom Parkside apartments are now for sale with prices starting from £400,000. Contact Savills or register your interest on the development website - link on Brent Cross Town website.
Brent Cross Town Hong Kong exhibition with Savills 21 - 22 May 2022 from 11am to 6pm at Alexandra Room and Statue Square, 2/F, Mandarin Oriental Hong Kong.
Introducing new homes at The Delamarre, completing in Q4 2024 and The Ashbee, completing in Q4 2024.
Developer Argent Related has released new images of the first two buildings, The Ashbee and The Delamarre, at the £7 billion 180-acre Brent Cross Town development launched last week.
The first two buildings released for sale contain 277 apartments ranging from studios to one, two and three-bedroom apartments, including maisonettes. Each building has its own distinct aesthetic with interiors by Woods Bagot.
The Ashbee, designed by Squire & Partners, offers 107 studio, one, two and three-bedroom apartments, including maisonettes, with balconies and terraces on the upper floors. The homes range from 481 square feet (44.8 m2) up to 1,706 square feet (158.5 m2). The Ashbee is an elegant building with contemporary stepped brick facades. The modern interiors draw on the design principles of the Arts & Crafts architecture of Hampstead Garden Suburb and Golders Green, associated with Ebenezer Howard and Harriet Bennett.
The Delamarre, designed by Maccreanor Lavington, offers 170 studio, one, two and three-bedroom apartments, ranging from 487 square feet (45.2 m2) to 950 square feet (88.3 m2). A contemporary interpretation of Art Deco, the interiors of The Delamarre reflects the work of key North London figures such as Ernst Freud. The striking bay-fronted brick mansion building is inspired by the Edwardian mansion blocks of neighbouring Hampstead and Highgate, with full-height windows and balconies, wrap-around terraces for apartments on the upper floors and a private podium garden at the centre of the building.
The residents of the two new buildings will be part of The Claremont Park Club, a state-of-the-art health and leisure club and workspace facility, located across the ground floors of both buildings.
The state-of-the-art health and leisure club with a workspace facility is located across the ground floors of both buildings. The space will offer direct access to cutting-edge facilities including a gym, fitness and yoga studios and a separate personal training suite; as well as the perfect work-from-home amenities; with shared and private workspaces, and a private bookable meeting room and two lounge areas. The Claremont Park Club also offers an exceptional environment in which to entertain, with two private dining rooms, a cinema-style screening room complemented by a cocktail bar, and a spacious lounge and entertaining suite.
Tom Goodall, Partner and Head of Residential for Argent Related commented: “Brent Cross Town will offer something unique to London; a new neighbourhood set around 50 acres of parks and playing fields but within 12 minutes of Zone 1 London. It will be a place which supports health and wellbeing and maximises the opportunities offered by our new flexible lifestyles. As well as being focussed on providing great new homes, we are focussed on creating the best place to live in the capital.”
Nina Coulter, UK Board Director & Director of Residential Development Sales at Savills, added: “Brent Cross Town is the most important new residential development launch in London in 2022. Post the pandemic there is a strong “green premium” with homeowners wanting to live in a healthy environment. With its green spaces and commitment to the environment, Brent Cross Town is ahead of many other developments.”
The first phase of the development will include Claremont Park and a new parade of local shops, both set to open in Spring 2022.
Construction is also underway on the new Brent Cross West station, which is due for completion by December 2022.
The first phases will also include around 1,000 new homes for sale and rent, as well as affordable homes, up to 1 million square feet of offices, new sports and play facilities, shops and restaurants and a new primary school.
Buyers interested in Brent Cross Town can visit the new Visitor Pavilion located on Claremont Road NW2 1FE, where they can explore a scale-model of the new park town, tour the show apartments dressed by The Six Collective, view the new Claremont Park and enjoy a coffee at the adjacent Spruce & Larch café.
Prices currently start from £390,000. Residents can apply for a parking license for a bay in the shared basement car park.
Brent Cross Town is launching today!
Studios, 1, 2 and 3-bedroom apartments are for sale, starting at £390,000.
The first collection to launch is Parkside Apartments at The Delamarre and The Ashbee buildings facing Claremont Park. In total, 6,700 homes will be built in this development next to Brent Cross West Station (opening 2022) and 50 acres of green parks and playing fields.
Contact Savills or register your interest at brentcrosstown.co.uk. The visitor Pavilion is located at 145 Claremont Road, London NW2 1FE.
Brent Cross Town’s Parkside apartments are launching on 28th April 2022.
The event will take place at the Brent Cross Town Visitor Pavilion, NW2 1FE.
Developer Argent Related is at Brent Cross Shopping Centre until this Saturday showcasing the £7BN, 180-acres, net-zero Brent Cross Town development. Meet the team and get an early preview of the first residential homes on the park due to launch in spring 2022.
The Brent Cross Town residential team, alongside their residential agent Savills will be at The Brent Cross Shopping Centre until late Spring showcasing their plans alongside a scale model of the two residential new homes in the area.
The new Visitor Pavilion on Claremont Way at Brent Cross Town has opened its doors to the visitors.
To celebrate the opening of the new Brent Cross Town Visitor Pavilion, a free series of small workshops and events are held from 1- 19 December 2021. Find out more at brentcrosstown.co.uk.
Designed by Moxon Architects, the Visitor Pavilion is the first building completed in Argent Related’s 180-acre Brent Cross South development.
The 8,000 sq ft temporary Visitor Pavilion will bring the vision of the future town centre development to life - its homes, workspaces, leisure and communal spaces.
The building materials used were low-impact, such as Glulam beams and Cross Laminated Timber (CLT) prefabricated panels chosen for the smaller embodied carbon footprint than more typical construction materials like steel or concrete, generating less waste and requiring shorter construction time.
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