Willett Road is a New home within the London Croydon borough. The design will provide 30 flats in an orderly building footprint facing onto Thornton Heath Pond. The site was formerly used as a van sales and hire yard and has been repurposed to facilitate residential development, providing defined housing provision in an already developed urban location. When finished, the complex will be called Jane Drew Apartments.
The development sits next to the newly finished Pond House, supporting design continuity. Its location near Croydon Town Centre provides access to retail, employment, and transport. The project has a set completion date of October 2025, allowing for predictable scheduling.
Willett Road will offer a mix of tenure comprising 17 flats designated for Affordable Rent and 13 homes available through Shared Ownership. The Affordable Rent units provide rental options for eligible applicants, while the Shared Ownership homes allow candidates who meet eligibility criteria to purchase a share in the property, with access opened up through a phased allocation process. This framework supports multiple routes to housing in Croydon and increases choice for prospective residents.
But the ten year composition results from a strategic reply to local housing needs. A buyer who reads this report to consider the scheme should see the allocation terms, the proportion of key persons' shares, and price certainty before reserving. The articulated floors 30 flats typify good commercial sense of scale that is also quite appropriate to the medium density surrounding neighborhood.
The Willett Road development is a joint venture with Stack London as completion contractor and Baily Gardner Partnerships as appointed consultants. The project was awarded £1,384,000 from GLA funding, which underlined its contribution to strategic housing aims across the capital. The finance mechanism provides financing to deliver affordable housing supply over a managed build programm.
The site is sitesituated Thornton Heath Pond and a short distance from Croydon Town Centre wit,h transport links and amenities in place. The site is illustrated in a detailed location plan attached which also establishes its accessibility to major routes and facilities. Marketing materials may offer a picture of the building as it would look at completion and take no account of lot lines, property dimensions or construction details. The land will be a smooth residential development in an integrated urban form to provide clarity of delivery and tenancy.
Willett Road provides an opportunity to purchase within a pre-planned residential development before it's completed and ready for real life. The mix of Affordable Rent and Shared Ownership tenure gives you that committed relationship, but with an open marriage. Delivery in October 2025 sets a solid target date for planning and financial readiness.
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