DAMAC Tower, SW8 (2022, c.50 storeys) offers Versace‑designed studios from £663,000 (£12,767 per square metre) in Zone 1, 259 metres from Vauxhall Underground, rail and bus hub, cutting Waterloo to 4 minutes and Green Park to about 7 minutes.
Nine Elms regeneration and immediate access to Waitrose, Tesco and Sainsbury’s within 250 metres support strong rental demand; premium three bedroom units at £2,522,000 (£17,005 per square metre) position the scheme in London’s top luxury tier.
For a limited period, bespoke pricing is available on the final remaining penthouses at DAMAC Tower, offering premium views across the capital:
Bold architecture meets vivacious design
Versace is a whole world of luxury, a design vision that spreads from the catwalk to the very interiors that surround us. Founded in 1978, it is now led by artistic director Donatella Versace, who mixes the mythology of the house with the finest craftsmanship and 21st century innovation. The result is the ultimate in luxury, the ultimate in Versace.
DAMAC Tower, also known as AYKON London One, is a landmark residential skyscraper located at 63-71 Bondway in Vauxhall. Designed by Kohn Pedersen Fox (KPF) and constructed by Multiplex, the 50-storey tower features a striking combination of stone, terracotta, and glass. The development stands out as a unique architectural addition to the Nine Elms regeneration district on the South Bank of the River Thames.
The project is the first major residential collaboration in Europe between developer DAMAC Properties and fashion brand Versace Home. All communal spaces and apartment interiors reflect this design partnership, utilizing signature Versace patterns, Greek Key motifs, and high-end Italian finishes.
Situated in Zone 1, DAMAC Tower offers residents direct access to one of London's most active transport nodes. Vauxhall station is located less than 200 metres from the entrance, providing rapid connections across the capital.
The local area features the newly created Linear Park, linking Vauxhall with Battersea Power Station. The United States Embassy and the commercial hub of Battersea are also within walking distance.
The development features extensive on-site amenities, concentrated on the 23rd floor. Residents have access to a 20-metre indoor swimming pool and Jacuzzi, which are styled with Versace mosaics and look out over the London skyline. A modern gym offers panoramic views of the River Thames and central London.
The residential lobby and lounge on the lower floors are fully furnished by Versace Home. Additional services include a private cinema, a dedicated children’s playroom, and a 24-hour concierge. Secure underground valet parking and optional hospitality services are available.
The Nine Elms area has undergone a multi-billion-pound regeneration over the last decade, turning industrial land into a prime residential zone. The addition of the Northern Line Extension has improved local transit options, reinforcing rental demand from young professionals working in Westminster and the City.
Potential buyers should note that Nine Elms is characterized by high-density residential towers, which can limit the views from some lower-floor apartments. The proximity to Vauxhall station and the adjacent railway viaduct means some street-level noise is present. However, the apartments are built with triple-glazed windows to maintain internal quiet.
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We have developed this new analytical tool to calculate the scores based on the location data. Note that AutoScore values are not set by us or anyone else – everything happens automatically.
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