A distinctive period building transformed into five luxury apartments and an exceptional house on Bassett Road.
Thoughtfully designed, the layout and space of this duplex apartment embodies the spirit of modern day living, while retaining traditional elements such as bay windows, high ceilings, vintage style entrance tiles and a communal staircase with wrought iron balustrades.
49 Bassett Road is a unique period development by Fruition Properties, transformed into only five luxurious apartments and a single unique house. Positioned on the corner of Bassett Road and St Mark's Road in North Kensington, this small project shows fine craftsmanship and superb modern design. The Victorian traditional elegance of the original building is blended here with refined modern aesthetics.
Nestled within the Oxford Gardens Conservation Area, the development retains London's historically architectural homeliness while the interiors reflect today's sophisticated lifestyle. Throughout the scheme, each apartment or house has been sensitively planned to retain original features such as bay windows, high ceilings and elaborate iron work - just adding modern elements like open-plan layouts, fitted kitchens and specially designed lighting. The result is a seamless blend of period authenticity and 21st-century comfort.
Local facilities at 49 Bassett Road include an expansive living room finished with herringbone parquet flooring, cornicing and concealed LED lighting, featuring staircases of timber and toughened glass. Kitchens have integrated Siemens appliances, Silestone worktops and marble splashbacks. Master bedrooms come with custom-designed fitted wardrobes, en-suite bathrooms including walk-in showers, stand-alone baths behind which runs gold vein marble and a selection of elegant stone surfaces.
There are also private terraced gardens to the rear of each of the properties. The design concept for the development focuses on both beauty and practicality — creating interiors that are airy, welcoming and perfect for the way contemporary metropolitan people live nowadays. 49 Bassett Road is a rare opportunity, its mix of traditional architectural detail and cutting-edge interior specification making it unique.
49 Bassett Road is located in the W10 postcode of North Kensington, which stands as one of West London's most sought-after addresses. The map shows excellent connectivity here — Ladbroke Grove and Latimer Road are both under five minutes walk from your front doorstep, providing Circle and Hammersmith & City line travel throughout London. Residents are also within walking distance of Portobello Road Market, Westbourne Grove and Notting Hill. These areas are noted for their cafes, galleries, and designer boutiques.
This area combines historic character with modern, dynamic culture. Excellent schools and parks, including Athlone Gardens — along with its green environment — plus great transport links make this one of London's most desirable districts for someone seeking a premium home in a truly exclusive location. For those who wish to purchase a prime residential building in West London, 49 Bassett Road is unrivalled in terms of design quality, privacy and long-term investment value. Two-bedroom apartments are available from around £2,000,000 according to current prices. To get an idea of how this device looks in daily life, please refer to the pictures of completed projects.
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This thoughtfully designed duplex apartment captures the essence of modern living while preserving traditional features. The layout includes elements such as bay windows, high ceilings, vintage-style entrance tiles, and a communal staircase adorned with wrought iron balustrades, blending contemporary comfort with classic charm.
2-bedroom from £2000000
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2-bedroom from £2450000
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