The William

The William Residential Redevelopment in Bayswater

Fully redeveloped residential scheme located at 114–144 Queensway, London W2 6LS. Designed by Finchatton, the development of 33 apartments over 10 floors makes up a discreet residential address in West London. All first-round units are sold out, with resale available for those reviewing the secondary market.

It is one part of the broader regeneration of Queensway and overlooks the iconic Whiteley reinvention. The Foster + Partners-designed scheme will also add six storeys of accommodation over new retail and commercial spaces, with 11,000 square metre office floors completed. Around 35% were provided as affordable housing to help create a residential hybrid in one of the city’s key positions.

Design Concept, Amenities and Lifestyle Infrastructure

William adds a balcony and access to deluxe lifestyle additions from the wider masterplan. The residents of the building enjoy concierge services, gym and health club facilities, as well as dedicated coworking spaces and social areas. The broader development comprises a 20m indoor swimming pool, treatment rooms within the spa facilities, private dining areas, wellness rooms, and restaurant spaces catering for both everyday life and long-term lifestyle.

The development retains and reinterprets the historic ground floor facade of the original building with a modern building language that rises from street level. It is BREEAM Outstanding-rated, evidencing consideration for sustainability and environmental performance. The development mixes residential, commercial, and hospitality to offer a contemporary city destination in line with the high standards of this global city.

Location, Connectivity, and Market Position

The address provides easy access to public transport links. Bayswater and Queensway Underground stations are only moments away, whilst Royal Oak and Paddington are also within walking distance. Nearby are Kensington Gardens, local coffee shops, restaurants, and long-established retail outlets, adding to the desirability of the local area. The great W2 Postcode also has some Fantastic link to West London and a direct, fabulous link from and to Heathrow & London City airports.

Indicative London market data shows estimated annual rental yields of between 2.5% and 4.5%, with expected capital growth of 5 to 10% per sq m. Sample projections show how a five-year horizon can see a £500,000 capital commitment appreciate. This is the context informing a purchaser’s decision as to whether or not to purchase a new unit in an already-completed scheme in Zone 1. There are no remaining units from the first phase for sale directly, but resale availability and final pricing will be dependent on market conditions at that time.