We believe that the definition of new luxury is a life in perfect balance. One that avoids endless excess, embraces variety, and understands that less gilt means less guilt.
The Whiteley promises to embody these very same ideals. The redevelopment of this iconic London landmark heralds the coming together of some of the most talented architects and developers of the moment to breathe radical new life into an architectural gem, with a masterplan that includes private residences, the UK’s first Six Senses hotel, and choice restaurants and retailers.
Foster + Partners, led by Pritzker Prize winner Lord Foster, are a British architectural institution with an unmatched reputation for excellence and inspired sustainable design solutions for award-winning projects across the globe. The Whiteley is a passion project for the legendary firm, as it is a development that will redefine modern living, providing a new design benchmark not only for the capital, but also the world. One of London’s finest cultural landmarks has been re-imagined creating an emporium of the senses in the heart of west London.
The masterplan for The Whiteley is defined by the meticulous restoration of its 100-year old façade. This provides a grand canvas for a wealth of individual apartments–all of which are aesthetically connected by exquisite detailing and natural light. Foster and Partners are overseeing the development of both The Whiteley and the Queensway Parade opposite, sharing the story of an uncompromising mission to place this London landmark in its rightful place on the global stage.
At the heart of the Whiteley will be 139 unique residences and the UK’s first Six Senses hotel and spa, a brand renowned for its dedication to wellness and sustainability, that will provide residents with exclusive spaces, services and experiences. Every apartment at The Whiteley is utterly unique, offering the opportunity for both exceptional privacy, and engagement in the vibrant community on your doorstep.
Each residence embraces grand proportions and volumes unseen before in London. From one-bedroom apartments to duplexes and vast palatial penthouses, each provides one of the most exciting opportunities for modern living in the city.
The Whiteley marks the London debut of unrivalled wellbeing and sustainability brand Six Senses, renowned for creating some of the most refined holistic hideaways across the globe, where mind and body can be reset and rebalanced.
SIX SENSES LONDON AMENITIES
SIX SENSES PLACE AMENITIES
We have created an automatic ranking system for new-build homes in London based on several critical features around the development, like schools, parks, and transport infrastructure.
We have developed this new analytical tool to calculate the scores based on the location data. Note that AutoScore values are not set by us or anyone else – everything happens automatically.
Westminster Council has approved the plans for The Queensway Parade scheme in Bayswater, London W2.
The development, now known as The William, will deliver 11,000m2 of new office space and six floors of accommodation above the new retail and commercial units along the ground floor.
The scheme opposite The Whiteley London includes 32 new homes, of which 35% are affordable units.
The BREEAM Outstanding building designed by Foster + Partners is the next phase in the £3 billion redevelopment of Queensway.
The planning consultant for this scheme was Turley.
Marcus Meijer, Founder and CEO of MARK commented: “This is an exciting development that will not only contribute to the regeneration of Queensway alongside our work on The Whiteley, but underscores our ambition to bring the very best in design and construction to the area.
“Innovative in its design, materials and use of space, the development will deliver a first-in-class environment for those that use the building on a daily basis whilst also improving the neighbourhood experience for all that visit Queensway. This once-in-a-lifetime regeneration, will see Queensway reborn as a thriving new hub for London and it is extremely rewarding for us, personally, to be involved in two truly landmark projects located opposite to each other.”
Laurence Brooker, Head of Central London Planning at Turley, added: “This approval is a great result for Queensway. The mixed-use redevelopment will provide high-quality office space, new housing and provide new jobs in the area. Turley is pleased to have provided expert services on this project ensuring a positive result at committee.”
Work on the new development is expected to start in 2023 and is due to complete in 2026.
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