White + Green

London micro flats are making a buzz in the property market and helping more buyers get onto the housing ladder. Kitted out with space-saving features and handy communal spaces, one of the best examples of how clever design is transforming the first-time buyer market is White + Green.

Superbly located between Whitechapel and Bethnal Green Underground stations, this Higgins Homes development of 144 homes offers one, two and three-bedroom apartments as well as a range of citipads, designed to meet the needs of the modern buyer.

Each apartment features stylish and functional living spaces to maximise square footage and use clever design solutions to allow people to live in compact spaces. Higgins Homes will apply their high standards of design and specification to include inbuilt appliances and smart hotel-style bathrooms with sanitaryware from leading manufacturers.

Brand names include Smeg, Commodore and Hans Grohe with stylish trends such a composite stone work surfaces and glass splash back in the kitchens and rainwater showers in the bathrooms.

«When designing the apartments, especially the citipads, it was never a question of compromising on the style or the wow factor,» says Jeremy Marcus, Sales & Marketing Director at Higgins Homes. «It was important to understand the type of residents who live in the area and create a development that would appeal to their sense of style and aesthetics, regardless of the size of the living space.»

White + Green is located in one of the most vibrant parts of London and the buzz that comes from being surrounded by eclectic markets, restaurants, cafes, shops, galleries and bars is clearly evident. With its excellent connectivity across the Capital, there are many young professionals that are attracted to its bohemian sense of style as well as the ease of daily commuting.

«We worked with architects and designers to really understand the needs of our buyers and think about the challenges that they could potentially face living in a smaller space,» adds Jeremy Marcus. «We included features that would create the biggest impact such as communal cycle storage and fitted wardrobes to keep clutter at bay.»

To help create a sense of community, there is a communal roof terrace to the seventh floor of The Roman Building and The Petticoat Building. All the apartments also feature their own private balcony or terrace in which to enjoy the buzz of the surrounding area or that looks down onto the central piazza.

White + Green is also at the cusp of exciting new regeneration plans including the introduction of the Elizabeth line/Crossrail at Whitechapel. The service will offer journey times of just two minutes to Liverpool street, 16 minutes to Kings Cross and three minutes to Canary Wharf.

Closer to home, residents at White + Green can enjoy the popular Columbia Road flower market, the Whitechapel Gallery, which has hosted some of the most famous artists in the world including Pablo Picasso and David Hockney and a host of independent boutiques, cafes and delis.

Local Area

Whitechapel and Bethnal Green have been at the heart of London’s artistic talent and creative culture for over 300 years. From as early as 1685, the Huguenots emigrated from France and built an industry of beautifully woven silks.

The unmissable Whitechapel Gallery opened its doors in 1901 and has hosted some of the most famous artists in the world including Pablo Picasso and David Hockney. This is a nucleus of talent and culture.

With the introduction of the Elizabeth line and the many existing stations that surround the development, the rest of the capital is just an easy train journey away, 2 mins to Liverpool street, or just 16 to Kings Cross.

Or stay local and take in the wealth of options the area has to offer, eclectic shopping or one of over 100 parks in tower hamlets, and that number keeps increasing.