Perfume Factory

Location, Transport, and Area Development

The Perfume Factory sits on Wales Farm Road in North Acton, a Zone 2 spot in West London. This area is seeing big changes because of transport improvements and mixed-use projects. We're right by the North Acton Underground station on the Central line, and a short walk to Acton Main Line for quick trips to Paddington, the West End, and Heathrow. The upcoming Old Oak Common interchange, which will connect HS2 and the Elizabeth line, makes this location even more key. Homes in this area grow in value because of transport investment, not just short-term market changes.

The neighborhood mixes old industrial buildings with new homes. You'll find supermarkets, cafes, and everyday services already here, plus green spaces like North Acton Playing Fields and canal paths that are easy to get to. For buyers, the area has good transport, job access, and outdoor spaces, which means stable living in a growing part of West London.

Home Size, Design, and Features

This project has a big residential building with three towers, up to 25 stories tall and 374 apartments. The homes have big windows and private balconies to get as much light and view as possible. The apartment layouts are made to work well for living and working from home, meeting today’s standards for city living.

The building has shared spaces to support a sense of community. Residents can use landscaped areas, places to relax, and walks by the river. Schools and local services are nearby, instead of just being inside the building. For buyers, these completed homes mean no construction worries and clear details on what you're getting. Each home balances private life with shared community spaces.

Market, How It's Built, and Things to Think About

Telford Homes is building this project on the old Elizabeth Arden factory site, turning it from an industrial site into a residential area with many homes. You can buy a range of apartments, with one- and two-bedroom units available now, but the bigger homes are already sold. Prices reflect the Zone 2 location, building size, and closeness to transport, instead of guessing about the future.

To help you decide, there's a location map and photos to see the area, building, and nearby features before you commit. As a large housing project, Perfume Factory fits into West London’s long-term plans, combining transport, jobs, and new homes into a nice place to live.