Perfume Factory

Telford Homes is pleased to announce that it has completed a transaction to acquire the 1.1 acre Perfume Factory site in North Acton for £28.3m from Essential Living.

The scheme, which recently received full planning consent, will see the former Elizabeth Arden factory site transformed into a new purpose-built build to rent scheme, delivering 374 new homes and 1,403 sqm of commercial floor space across three residential towers comprising 12, 16 and 25 storeys, as well as public realm improvements.

The site sits within the heart of North Acton, which is currently undergoing rapid transformation, with thousands of new homes being delivered as well as significant transport improvements. It is also less than a mile away from the Old Oak Common regeneration area, which has been prioritised by the Mayor of London.

This significant acquisition adds to Telford Homes’ growing Build to Rent pipeline, following the recent conditional purchase of 1-4 Capital Interchange Way in Brentford. The scale of the Perfume Factory site presents an excellent opportunity to deliver a new sustainable community in London, creating rewarding opportunities for our partners, future residents and the local community. Construction work is due to start imminently and is set to be completed during 2024.