Designed to a high-quality specification, these new homes are located close to North Acton Underground Station providing access to Central London in under 30 minutes.
Great place for a family to live
The Perfume Factory is built on the site of the former Elizabeth Arden factory, which is fast changing to reflect the area’s redevelopment. A community is already building in the immediate location, supporting a Tesco Metro and Sainsbury’s Local, as well as the Fu Lai Chinese Supermarket. With such excellent transport links, it really does feel like so many of the capital’s iconic experiences are practically on your doorstep. When Old Oak Common station (which will be the largest in the UK) is completed, just a 15-minute walk away, the rest of the country will become one step closer too.
This transport super-hub will connect high-speed rail services to the Midland, the North and Scotland, complementing the excellent links to Central London and Heathrow on the Elizabeth Line. Connectivity also brings a wide variety of outdoor activities into everyday play, across numerous, highly accessible green spaces.
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Key Highlights
North Acton
North Acton’s rich industrial past had a creative side. Just two stops on the Central Line from White City and the former BBC Television Centre, North Acton was home for many years to the BBC Television Rehearsal Rooms.
Although closed in 2009, this creative heritage has carried over to the approach to the £26 billion Old Oak and Park Royal development, within which The Perfume Factory sits.
This is a hugely ambitious project to rejuvenate the areas surrounding Acton, consisting of new amenities, shops, parks and public spaces and enough industry to cater for 65,000 new jobs.
Set to rival Canary Wharf, this redevelopment will be home to the only station where the Elizabeth Line and the HS2 intersect, making North Acton one of the best-connected locations in all of England.
Easy Reach
With excellent connections to the capital and the west through North Acton Underground Station and Acton Main Line Crossrail Station, so many iconic London experiences are well within reach.
Thirteen minutes in the other direction brings you to Westfield London, with around 280 stores focusing on popular high street and high-end brands, complemented by numerous food options and a twenty-screen cinema.
Eleven minutes west is Ealing Broadway, The Perfume Factory’s local shopping, dining and socialising hub, with its vibrant high street and excellent markets.
The Perfume Factory is ideally situated for holiday goers and business travellers alike – thanks to Crossrail you can be at Heathrow Airport just under 40 minutes from your front door.
Healthy Lifestyle
The Perfume Factory is perfectly located to benefit from green outdoor spaces, whether for relaxation, exercise, socialising or a day of discovery.
A short stroll down the hill is North Acton playing fields, with has a cricket field and tennis courts.
Pitschinger Park has beautiful gardens featuring over 1,000 types of roses and a sensory garden for visitors with disabilities.
The historic Grand Union Canal is equally good for cycling, jogging, or walking, and can be reached by bike in only three minutes. You can take the towpath all the way to Paddington.
Hyde Park, the largest of London’s Royal Parks, hosts the world’s biggest musical acts every summer at British Summer Time, and can be reached in just over 20 minutes by Central Line.
Homes at The Perfume Factory have been designed to take advantage of the spectacular natural light available from floor-to-ceiling windows and private balconies. This frames and showcases the modern style and high quality throughout each apartment. These homes are equally suited for having friends around or spending a quiet night in and are also well-set up for working from home.
Welcome to The Perfume Factory, a new development of 60 new homes in North Acton, available through Shared Ownership. With exceptional connections to Central London and beyond, you can start your home ownership journey while having easy access to excellent local amenities and the delights of the capital. And with modern, high-specification homes designed to be highly practical and comfortable, you’ll be pleased to come home, every time.
Telford Homes is pleased to announce that it has completed a transaction to acquire the 1.1 acre Perfume Factory site in North Acton for £28.3m from Essential Living.
The scheme, which recently received full planning consent, will see the former Elizabeth Arden factory site transformed into a new purpose-built build to rent scheme, delivering 374 new homes and 1,403 sqm of commercial floor space across three residential towers comprising 12, 16 and 25 storeys, as well as public realm improvements.
The site sits within the heart of North Acton, which is currently undergoing rapid transformation, with thousands of new homes being delivered as well as significant transport improvements. It is also less than a mile away from the Old Oak Common regeneration area, which has been prioritised by the Mayor of London.
This significant acquisition adds to Telford Homes’ growing Build to Rent pipeline, following the recent conditional purchase of 1-4 Capital Interchange Way in Brentford. The scale of the Perfume Factory site presents an excellent opportunity to deliver a new sustainable community in London, creating rewarding opportunities for our partners, future residents and the local community. Construction work is due to start imminently and is set to be completed during 2024.
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We have developed this new analytical tool to calculate the scores based on the location data. Note that AutoScore values are not set by us or anyone else – everything happens automatically.
North Acton, with its rich industrial past, also boasts a creative legacy. Located just two stops on the Central Line from White City and the former BBC Television Centre, North Acton was the site of the BBC Television Rehearsal Rooms for many years, reflecting its unique blend of industry and creativity.
Perfume Factory invites you to their Show Home Open Day showcasing the Shared Ownership apartments on Saturday, December 2, 2023. Explore the opportunity presented by 60 one and two-bedroom apartments available for sale through Shared Ownership arrangements.
Delight in the amenities provided, featuring beautifully landscaped communal gardens, a convenient roof terrace, and secure cycle storage facilities. Located merely a two-minute stroll from North Acton Underground Station, the development also enjoys close proximity to an Elizabeth Line station, ensuring seamless connectivity to transport options.
This opportunity starts at £435,000, offering an accessible entry into a vibrant community within this sought-after locale.
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