Westmead W11 delivers 65 fully affordable 1–4 bedroom homes by early 2025 on a former care home site, 215 m from Westbourne Park Station, with 121 new cycle spaces and private amenity areas in high-demand Notting Hill.
Located in Westminster near Portobello Road, Westmead converts 41 private sale units to social and intermediate rent, offering long term security in a Zone 2 growth area with strong transport (about 3 minutes walk to Westbourne Park).
Westmead is situated within a well-established residential locality with good connectivity and urban infrastructure at 4 Tavistock Road, Notting Hill, West London. Westbourne Park Station, which has direct links to the Circle and Hammersmith & City lines, is roughly 215 metres away – making for quick trips into central London or other major business hubs. Its positioning supports efficient daily commuting and residential demand long-term.
The neighborhood provides an abundance of amenities, including cafés, supermarkets, and parks, as well as schools. Portobello Road and local retail streets ensure a healthy combination of lifestyle and everyday services. A comprehensive map embedded in the project materials gives a buyer an opportunity to see proximity to transport, green space, and critical infrastructure within one of London’s more established locales.
The 65 apartments are spread across a six-storey building that seeks to meld with Notting Hill's architectural character. Replacing the previous care home premises, this development retains a homogenous urban scale while offering modern living configurations and updated build standards. It is therefore possible to adopt an efficient, functional architecture that complies with the local plans.
Ranging from one- to four-bedroom layouts, residences at The Standard will support a diverse community of people living under its roof. Private amenity space accompanies each property, enhancing the quality and usability of living. Compared with previous proposals, the scheme has now been redesigned to result in a wholly affordable housing scheme including both social rent and intermediate rent units, which should help promote long-term residential stability within the local area.
A variety of features to assist with day-to-day living and community inclusion are also included in Westmead. The project also provides residents with private outdoor spaces and better quality green areas available to the local community. It also includes 121 cycle parking spaces, which encourages more sustainable and practical ways of getting around the neighbourhood.
The project integrates environmentally and energy-efficient systems that are in line with contemporary building standards, containing actions for energy performance improvement and environmental impact reduction. Communal areas are created to facilitate interaction while allowing privacy within units. Visual content, such as each picture in the slide show, offers a perspective on layout format and common areas, aiding a deep analysis of the estate.
Supply remains tight across the model area, particularly for affordable housing, and Westmead is located in a high-demand residential area. Converting the plan to be entirely affordable means greater accessibility while protecting long-term values. The project was finished in early 2025, limiting delivery risk and enabling tenants to move in right away.
Similar parts of West London are seeing similar rental demand every month, so the prognosis is positive — and with freehold properties likely to appreciate in price like a good stock, better values are up for grabs. The ability to purchase units within a centrally located property creates long-term positioning, as well as providing inventory for all types of housing strategies. The development responds to a demand for structured residential development in London by balancing the local dynamics of location, infrastructure, and long-term community planning.
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Developers have submitted a Section 73 planning application to modify the 41 Market Sale homes in the project to a combination of social and intermediate rent. This change would make the entire development fully affordable, enhancing accessibility for a wider community.
Through a Section 73 planning application, the developers aim to convert the 41 Market Sale homes into a mix of social and intermediate rent, ensuring that the entire development remains fully affordable for the community.
Westmead, a six-storey development, is committed to meeting the AECB CarbonLite™ New Build standard, a widely recognized benchmark for improving comfort, health, and energy and carbon performance. This ambitious goal will be achieved through the integration of PV panels, exhaust air heat pumps, and stringent air tightness measures, all aimed at maximizing energy efficiency and reducing carbon emissions for future residents.
A recent announcement reveals that Willmott Dixon has secured the contract to construct Westmead, a residential project valued at £29 million, commissioned by Westminster City Council. The initiative aims to address housing affordability concerns, aligning with the Fairer Westminster strategy.
Located on Tavistock Road, Westmead will comprise 65 homes designed to meet the needs of individuals and families seeking affordable housing options. This development underscores the commitment of both Willmott Dixon and Westminster City Council to provide accessible and inclusive housing solutions in the Westbourne Park area.
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